Rubbermaid POP Display Takes The Plunge at Retail
In an effort to expand its reach beyond trash cans and kitchens, Rubbermaid conducted extensive research of customers' homes to study their bathroom cleaning habits. What they learned is that most homeowners have their own unique cleaning solutions. Rubbermaid is now using these findings in their expanding product lines to ensure that their new products are not so prescriptive.
According to Newell Rubbermaid CMO Ted Woehrle - "the change in focus will postively impact customers across more geographical regions and enable Rubbermaid to re-brand its product lines as solutions that can help get shoppers lives more organized."
To support these new initiatives, Rubbermaid recently launched the Clean & Dry plunger, a very innovative product that is designed to keep the bathroom cleaner and more sanitary. Unlike traditional plungers that pick up bacteria and germs, the Clean & Dry plunger is coated with a protective finish called NeverWet. This special coating forms a protective shield around the head and pole which enables water to bead off instantly......similar to how car wax works.
Rubbermaid decided to take the plunge with this launch by deploying a hands-on display at major retailers such as Home Depot, Target and Wal-Mart. The temporary floor stand, simple in construction and print, was designed to guide shoppers directly to the live product demo area which consisted of an actual plunger housed inside of a plastic cylinder. Perched on top of a corner pedestal, the water-filled interactive product demo enabled consumers to test the plunger and see how the water repellent coating works. Additional call-to-action elements, such as the large Try Me graphics, encouraged shoppers to interact with the product.
In an effort to expand its reach beyond trash cans and kitchens, Rubbermaid conducted extensive research of customers' homes to study their bathroom cleaning habits. What they learned is that most homeowners have their own unique cleaning solutions. Rubbermaid is now using these findings in their expanding product lines to ensure that their new products are not so prescriptive.
According to Newell Rubbermaid CMO Ted Woehrle - "the change in focus will postively impact customers across more geographical regions and enable Rubbermaid to re-brand its product lines as solutions that can help get shoppers lives more organized."
To support these new initiatives, Rubbermaid recently launched the Clean & Dry plunger, a very innovative product that is designed to keep the bathroom cleaner and more sanitary. Unlike traditional plungers that pick up bacteria and germs, the Clean & Dry plunger is coated with a protective finish called NeverWet. This special coating forms a protective shield around the head and pole which enables water to bead off instantly......similar to how car wax works.
Rubbermaid decided to take the plunge with this launch by deploying a hands-on display at major retailers such as Home Depot, Target and Wal-Mart. The temporary floor stand, simple in construction and print, was designed to guide shoppers directly to the live product demo area which consisted of an actual plunger housed inside of a plastic cylinder. Perched on top of a corner pedestal, the water-filled interactive product demo enabled consumers to test the plunger and see how the water repellent coating works. Additional call-to-action elements, such as the large Try Me graphics, encouraged shoppers to interact with the product.
You Might Also Like
Microsoft Limited Edition Artist Series on Display at Retail
TIC TAC Promotes Mini Cooper Sweepstakes With Floor Display
Amazing Spider-Man POP Swings Into Retail
The Optic Wonder Self-Shipper Display Focuses on Simple Set-Up at Retail
Ice Breakers Duo Pallet Display Revitalizes Shoppers
Target Celebrates Summer Fun With Whimsical Ceiling Signs
Huggies(R) Limited Edition Diaper Display Brings Big Island Style to Retail
In-Depth Interview With Sharkskin Design
Glade Expressions Launches New Fragrance Pallet Display
International POP Case Studies - Part 1
International POP Case Studies - Part 2
Cadbury Sweeps Shoppers Off of Their Feet With Spectacular POP
Wake Up & Live! All Natural Coffee Drink Floor Stand Display
All Aboard the Nabisco Holiday POP Train
Glade End Cap Kit Dresses-Up Retail Fixture
POP Nostalgia
Packaging and POP Display Create Seamless Connection On-Shelf
Nintendo Launches 3DS System With a Creative End Cap Header
Hasbro Launches iPhone Binoculars With Stunning 3D Endcap Display
The Official Launch of G Series Pro Kicked Off With Appearances at Selected GNC Stores
Cars 2 Promotions Drive Sales In-Store
Target Brings in Summer Fun With Larger-Than-Life Ceiling Signage
Creative Instore Solutions Produces One Millionth Display Unit
Merging The Power of POMx with POP
Excel Displays and Packaging Opens New Ideation Center
Gatorade G Fit Series End Cap Display
The Key to a Successful Retail Program is Proper Placement
CVS Launches Salma Hayek Nuance With Feature End Cap Display
Maybelline Great Lash Mascara Turns 40
Microsoft Limited Edition Artist Series on Display at Retail
TIC TAC Promotes Mini Cooper Sweepstakes With Floor Display
Amazing Spider-Man POP Swings Into Retail
The Optic Wonder Self-Shipper Display Focuses on Simple Set-Up at Retail
Ice Breakers Duo Pallet Display Revitalizes Shoppers
Target Celebrates Summer Fun With Whimsical Ceiling Signs
Huggies(R) Limited Edition Diaper Display Brings Big Island Style to Retail
In-Depth Interview With Sharkskin Design
Glade Expressions Launches New Fragrance Pallet Display
International POP Case Studies - Part 1
International POP Case Studies - Part 2
Cadbury Sweeps Shoppers Off of Their Feet With Spectacular POP
Wake Up & Live! All Natural Coffee Drink Floor Stand Display
All Aboard the Nabisco Holiday POP Train
Glade End Cap Kit Dresses-Up Retail Fixture
POP Nostalgia
Packaging and POP Display Create Seamless Connection On-Shelf
Nintendo Launches 3DS System With a Creative End Cap Header
Hasbro Launches iPhone Binoculars With Stunning 3D Endcap Display
The Official Launch of G Series Pro Kicked Off With Appearances at Selected GNC Stores
Cars 2 Promotions Drive Sales In-Store
Target Brings in Summer Fun With Larger-Than-Life Ceiling Signage
Creative Instore Solutions Produces One Millionth Display Unit
Merging The Power of POMx with POP
Excel Displays and Packaging Opens New Ideation Center
Gatorade G Fit Series End Cap Display
The Key to a Successful Retail Program is Proper Placement
CVS Launches Salma Hayek Nuance With Feature End Cap Display
Maybelline Great Lash Mascara Turns 40