FEATURE - Has In-Store Technology Gotten Ahead of Shoppers Civil Liberties?
A trend in the science of marketing and advertising has emerged that threatens to further impinge on our privacy. It involves disturbing and subversive personal data mining and unauthorized surveillance by retailers and advertisers.....more
Source - internetevolution


RETAIL MARKETING

: NEW  Borders Presents Ads to Shoppers With Wi-Fi
: NEW  AT&T Completes Store Makeover in Time For Back-to-School Shopping
: NEW  Disney Goes Digital as it Unveils Store Design
: NEW  Nominate an Industry Rising Star - PAVE Awards
: 7-Eleven(R) Partners with WWE(R) Again for SummerSlam(R)
: JCPenney's Back-to-School Campaign Features Creative Marketing Aimed at Teens
: Bigger Back-to-School Shopping Sprees Expected
: The Psychology of Shopping
: Data Shaping Store Shelves
: National Retail Federation Annual Expo 2011
: Retailers Looking for Next Big Thing
: Back-to-School May Not Wake Up Retail Sales


SHOPPER MARKETING

: NEW  XTreme Shoppers View Shopping as a Challenge
: NEW  APT Test & Learn(TM) System is Selected to Measure Shopper Marketing Campaigns
: NEW  Why is Shopper Marketing Such a Hard Sell?
: Retail Marketing to Excite Shoppers
: What Does Shopper Insights in Action Smell Like?
: Alcone Marketing Group Named 2010 Agency of the Year
: Aisle7 Adds Costco to Customer Shopper Marketing Network
: A Prescription for Regenerating Growth in CPG Companies
: First Comprehensive Book on Shopper Marketing Launches in United States


BRAND PROMOTIONS

: NEW  SMIRNOFF Announces Agreement with Live Nation Entertainment
: NEW  Snyder's and Lance Merge Brands
: NEW  Interactive Brand Marketing Strategies
: Coke is More Contemporary Than Pepsi
: Major Addition Expands Skinny Water's Retail Chain Presence
: Diageo Announces Partnership With the New York Giants
: Schick Creates Brand-First Web Production Called Clean Break
: Ribena Encourages Consumers to Pick Your Own Flavor
: Duncan Hines Aims to the Top in Category
: Apple Rush Sports New Look and Introduces New Flavor
: Jim Beam Launches The Pay Rise Promotion

RETAIL INDUSTRY LINKS