In the retailer attempt to be cleaner and brighter, they are limiting the point-of-sale advertising and displays, which means packaging has to work harder, smarter.....more
Source - brand channel
: NEW Dispelling Myths About Cork Closures
: NEW The Future of Package Design and Consumers
: NEW The 4th Dimension of Package Design at Retail
: SAICA Pack Unveils Retail-Ready Corrugated Package
: Ball Offers Digital Printing for Beverage Cans
: Entrepreneur Opening Packaging Plant
: Alufoil Packaging Design Competition - Call for Entries
: Webinar - Packaging: Tying It All Together
: Growing Awareness of Food Safety and Will Boost Demand for Packaging
: Showcase for Award-Winning Beauty Package Designs
: 10 Innovations Changing the Way Products Are Packaged and Shipped
: PACK EXPO Adds New Features - Future of Packaging
SUPPLIER NEWS
: NEW 35 to Lose Jobs as Packaging Plant Closes in Newport News
: NEW Robert Mann Packaging Moving Headquarters to Salinas
: NEW Brand Engine has Formed a Unique Partnership with CB'a Brand Ignition
: Greif Inc. Announces Changes to Management Team
: RPC Cobelplast Supplies Barrier Film for BLEDINA's New Packaging
: Delkor Systems to Exhibit at Process Expo 2010
: Exal Corp & Alcoa Rigid Packaging Win the Diamond Award
: KitPackers(R) Announced an Agreement to be a 3MTM Adhesive Repackager
: Great Northern Corp. wins National Paperboard Packaging Competition
: OSHA Proposes $96,500 in Penalties Against Packaging Corporation of America
: IPS Packaging Growth to Create More Jobs
GREEN PACKAGING NEWS
: NEW Snyder's of Hanover Debuts Bioplastics Packaging
: NEW Paper Recycling Conference Discusses "Problem Materials"
: NEW Unilever Adopts New Policy to Meet Sustainability Goals
: Green Island Company Making Green Packing Material
: Packaging Reduction Can Do More Harm than Good
: Sustainability and Innovations in Thin Wall Plastics Packaging
: Does Reduced Packaging mean Reduced Ethical Consumption?
: EcoCradle - Biodegradable Packaging Material Made from Agricultural By-Products
: Reportlinker Adds New Technologies to Reduce Packaging
: Nokia Wraps Up With Sustainable Packaging
: Walmart Scorecard Training
PACKAGING INDUSTRY LINKS
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FEATURED SUPPLIER
Goldforest is a brand consultancy specializing in package design, brand identity (product, corporate, retail), and brand communications.Services include positioning strategy, naming, logotype design, package and label design, Web strategy and design, social media, collateral materials, retail display graphics, trade show graphics and more.Our experience spans consumer categories like food, beverage, housewares, household chemicals, electronics, hardware and others.
Become One of the All-Too-Few Brands that Matter
Source - popon.net
So, is it surprising that the "same old" marketing tactics, and approaches to packaging and advertising, are failing to reach consumers? Let's focus on packaging in this discussion. As a design firm principal involved in package design for two decades, I can .....more
Kleenex Goes Fruity for Summer
Spanish Winery Awarded Gold Medal for Packaging
Clive's Organic Dip Package Redesign
Eco-Speakers Made From Up-Cycled Materials
Make-Up Packaging Done Up in Metal
Desert Extrusion Patents Vinyl Packaging Design
Kiehl's Gift Set Package Eliminates Plastics
Casa Rex Designs New Line of Dove Packaging
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Industry Events
ProPak China
July 14-16
ProPak India
September 15
Package Design Workshop
September 22
Fachpack
September 28-30
Green Manufacturing Expo
September 28-30
Pharma Packaging & Labeling Conference
September 28-29
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Packaging Insights
Competition between national, private brands taking on new complexity
