Kimberly-Clark is saying Aloha with the launch of Huggies Little Snugglers Hawaiian Diapers. Available until July 2012, these limited edition "tiki-themed" diapers have a tropical look allowing little ones to strut around in the coolest diaper of the spring and summer travel season.

Over every pack of Huggies Hawaiian Diapers and Wipes purchased, Huggies will donate a diaper through their Every Little Bottom program which helps gets diapers to babies in need. For the past two years, Every Little Bottom has donated 22.5 million diapers per year and will do the same in 2012.

In addition to a social presence on Twitter and Facebook, Huggies Hawaiian Diapers are being promoted in store with a creative corrugated floor stand display. Large and in charge, lush Hawaiian graphics served as the background for the side panels which presented product shots as well as brand attributes. The hero on this display was the top section which consisted of several themed die cut pieces that were layered front to back creating visual depth and a strong tie-in with the overall promotional theme.