GNC has been selected as the exclusive launch partner for the Gatorade G Series Pro product line. Up to now, Gatorade has kept the G Series Pro products in the locker room but GNC's 75 year history as a leader in sports nutrition persuaded them to partner up to target the athletically oriented consumers that visit the specialty retailer.
The official launch of G Series Pro kicked off with appearances at selected GNC stores by Eli Manning, Matt Forte and Reggie Wayne.Customers who visited the stores in May were able to enter the "Train Like a Pro" sweepstakes which offered a top prize of one week of training at a world class facility with a personal trainer.
Signage and specialty displays in GNC's domestic stores will bring awareness and excitement to this exclusive launch.
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