Glade(R) Expressions(TM) Launches New Fragrance Pallet Display

Glade(R) celebrates the recent addition to its popular award-winning home fragrances with the new Glade(R) Expressions(TM) Collection. Designed to appeal to today's modern women, the collection features two great fragrance product designs - an oil diffuser and fragrance mist - available in Pineapple & Mangosteen, Fuji Apple & Cardamom Spice, Cotton & Italian Mandarin and Lavender & Juniper Berry scents.

To support the launch, entertainment journalist Giuliana Rancic will be sharing her insights and keen eye for design throughout the promotion. Formally introduced by Glade(R) and Rancic during an event on January 19 in New York City, the collection is a whole new way to experience home fragrance, with true-to-life scents and unique designs. Always at the forefront of fashion and pop culture, Rancic lends a seasoned perspective on style and decor and will be sharing her tips and insights on the Glade(R) Facebook Page throughout the partnership. As someone with her finger on the pulse of everything from fashion, beauty and celebrity trends, Rancic has developed an unwavering eye for design. With the help of the Glade(R) Expressions (TM) Collection, she hopes to inspire other women to create an ambiance that is both inviting and a true reflection of personal style.  (Source - prnewswire)

Starting in February, Facebook Fans will be able to explore their own personal styles using a customized application which enables them to create a styleboard with one of the fragrances, home furnishings, music, and fabric swatches. The styleboard can be shared with family and friends to highlight personalized looks. Along with the Glade(R) Stylizer and tips from Rancic, women will also have access to exclusive content from HGTV and the Glade(R) Scent Design Studio.




Glade(R) is leveraging the innovative and contemporary product designs from their collection with this eye-catching pallet display.  Offering shoppers the opportunity to touch and feel, products were placed in two niches on both sides of the pallet for consumers to view. Further enhancements to the "home-decor" theme are supported by the curved graphic panels surrounding the product which add a warm, "welcome home" appeal.







Color-coded fragrance icons adorn both sides of the display where product is merchandised to help shoppers identify the new fragrances. Glade(R) is so confident with their new scents that they are offering a "fragrance satisfaction guarantee or you money back", which is printed on all of the shelf lips as well as on the tearpads.