Why Don't Retailers Put The Risers on Displays?


Good question. How many times have you gone into a store, saw the great display you designed and produced only to find that the riser did not get attached to the display? Not an uncommon occurrence and a very frustrating one at that. For the most part, the risers / header / toppers...whatever you call them in your company....are the main display component that highlights a brand's marketing message. It is disappointing to know that risers are not being assembled given the impact they offer, not to mention the wasted marketing dollars.

There are many ways to design displays to ensure that risers are set-up. Pre-attaching or integrating risers into your tray design should, in theory, encourage retailers to do the right thing and position your riser as you intended. Below is just one of the methods for achieving compliance. Give it a try next time the opportunity arises.