Cars 2 Promotions Drive Sales In-Store
Featuring cooler cars and more action, Cars 2 is off to the races this summer with extensive retail promotions and merchandise......a mind-boggling amount. No fewer than 300 toys - and numerous other items, including bedding, backpacks and diapers - are rolling out to stores nationwide.
According to thespec.com, in the five years since its 2006 release, Cars has generated global retail sales approaching $10 billion US, according to Disney. That ranks the Pixar film alongside cinematic merchandising standouts such as Star Wars, Spider-Man and Harry Potter, as well as its own paean to playthings, Toy Story, according to researcher NPD.
Take a few minutes to view the images below and the article links on the right to capture a snapshot of the great campaigns launched across major retail chains to promote Cars 2. Click thumbnails below to view larger images.
Featuring cooler cars and more action, Cars 2 is off to the races this summer with extensive retail promotions and merchandise......a mind-boggling amount. No fewer than 300 toys - and numerous other items, including bedding, backpacks and diapers - are rolling out to stores nationwide.
According to thespec.com, in the five years since its 2006 release, Cars has generated global retail sales approaching $10 billion US, according to Disney. That ranks the Pixar film alongside cinematic merchandising standouts such as Star Wars, Spider-Man and Harry Potter, as well as its own paean to playthings, Toy Story, according to researcher NPD.
Take a few minutes to view the images below and the article links on the right to capture a snapshot of the great campaigns launched across major retail chains to promote Cars 2. Click thumbnails below to view larger images.
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