Callaway Marks British Open With Stunning New Shop-in-Shop Roll-Out

As the world's top golfers swung into action at the British Open, leading golf equipment provider Callaway continues to expand its relationship with its retail partners through by rolling out its stunning new shop-in-shop system created and deployed by Sector Design.

As the images of the system dominating the instore environment illustrate below, it has been created to feature Callaway's full range of products including the new generation RAZR drivers and irons which continue to receive exceptional reviews.

The appearance clearly reinforces the brands strong aesthetic, with a clean black canvass used to showcase large graphic panels featuring some of the world's leading players who endorse the products and attract and reassure buyers. Information panels adjacent to the club handles provide detailed information to aid club choices and provide reasons to buy. Integrated auxiliary lighting illuminates the entire zone, providing unparalleled stand-out in store.

This modular solution is designed to range across all typical formats from modest sized Pro-shops to large Golf superstores and Sector is in the process of rolling the system out across Europe and beyond.






 
Sector Design: Sector is a leading Instore Marketing company based in the UK and active world-wide. We work with market-leading brands to create and execute compelling instore experiences which build brands, enhance environments and convince consumers - whilst also empowering clients to minimise environmental impacts