Windex(R) deployed this creative POP floorstand to launch a NEW Outdoor All-in-One Glass cleaning tool that provides a faster, easier way to clean outdoor windows. According to a recent study, 80 percent of homeowners have avoided cleaning their outdoor windows due to the hassles of hand drying and needing a ladder to access those hard to reach spots. This product solves all of those issues. The water-activated cleaning pad contains Windex(R) cleaner with sheeting action formula that prevents spotting and streaking. An adjustable handle extends up to 11ft and eliminates the need for a window washer in some cases. Overall, consumer testing rated this product favorably.


Packaging - Simple paperboard carton which contained the starter kit consisting of: (1) cleaning head - (1) handle - (4) pole sections and (1) cleaning pad. From a graphic perspective, the package design does an excellent job reinforcing brand messaging and educating shoppers. The 3 easy-to-use steps were printed on one side of the carton and the assembled cleaning tool on the other. On the front, consumers were able to view in-use imagery and contents of package which were partially visible in the diecut window towards the bottom of the carton. All of these combined elements enabled the package to be well represented on-shelf and in the display.


Display - This 12pc floorstand incorporates all of the qualities that define a best-in-class merchandiser: great structure, consistent branding and consumer education - all supported by impactful graphic design.

Starting at the top, the angled house shaped riser depicts brand messaging on both sides and also offers discount coupons via the use of a tear pad.

Working downward, an in-use copy panel features a live product affixed to the display with tip-on hands that were wrapped around the handle. Additionally, a cleaning pad was placed behind the cleaning tool which offered shoppers a tangible touchpoint. Adjacent to this panel, a shutter graphic demonstrated how simple the All-in-One cleaner was to use. These 2 copy spaces worked well together and were essential in communicating product attributes.

Finally, the bottom portion of the display showcased the Good Housekeeping seal of approval, brand images and a garden hose graphic which reinforced the product usage in its "intended environment" theme. Placing these graphics over a background of house siding was a nice compliment as well.


Retail - This display was located at a large supermarket chain in upstate New York.


Printing - Abundance of 4/c work on this one with limited flexo printing on the product shelves. Some of the graphic highlights that can be found on this display are:

- Good Housekeeping seals of approval which were printed on the sides and bottom of the display . This recognizable symbol creates instant credibility and consumer approval for the New All-in-One Cleaner.
- Consistent color use between packaging and display, sometimes difficult to achieve due to multiple substrates.
- House elements: from the hose, siding, shutter and roof shaped riser, all of these components were important telling the story at retail.
- The sparkling clean graphic and cleaning pad printed on the in-use copy panel offered shopper insights and also enticed purchases. 


The instructional graphics reproduced on the primary packaging and POP display were instrumental in shopper education. Simple yet very effective. This display was produced by Menasha Packaging Co. and won a 2009 Design of the Times Platinum Award.



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About SC Johnson

Through five generations of family leadership, SC Johnson has been making great products for more than a hundred twenty years, helping to make life cleaner, easier and healthier for consumers around the world.

Headquartered in the US in Racine, Wisconsin and with 12,000 global employees in more than 70 countries around the world, the Johnson family has demanded the best for families everywhere. Family leadership enables SC Johnson to consistently adhere to our core values.
Source - S.C. Johnson & Son