As the biggest beauty brand in the world, L'Oreal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for men, women and children of all ages and ethnicities. To maintain their commitment to Enpowerment and celebrate the debut of a new skin care product, L'Oreal launched this great floorstand to promote Advanced Revitalift (R) Deep-Set Wrinkle Repair 24HR Duo. This unique product is L'Oreal's first 24 hour eye treatment providing SPF 15 protection during the day and fiber-restoring action at night.
Source: L'Oreal





Packaging - The dual ended packaging is unique to eye creams because of the convenience factor of containing both AM and PM formulas all in one design. The PM side has a needle nose applicator which allows for precise application of the treatment. The AM side has a standard slant applicator which also allows for easy application and blending capabilities. Joining both halves together, a silver connector enables product users to conveniently locate and remove each end for treatment.


Display - Where to begin......let's start with the well detailed product replica that prominently resides on the left side of the display. This feature was an extremely important asset in conveying the unique dual ended application to consumers and adding overall visual balance. Eliminating the silver middle cap on the product replica connector was a good design decision as it enabled shoppers to fully capture the 2-in-1 feature and the characterisitcs of each treatment applicator. The silver cap was replaced with a clear piece of plastic which covered both applicators.

A black plastic base added structural stability and protection from shopping carts and mopping. Working upward, a celebratory graphic marking L'Oreal's 100 years of beauty was printed over a black background. Gently curving vertically, 3 plastic trays neatly merchandise 18pcs of product and visually guide shoppers to the large graphic at the top of the display where L'Oreal leverages the image of corporate spokesperson Andie MacDowell. This area was also utilized to reinforce brand statements and offer additional support for the product replica.


Retail - This display was located in the health and beauty aisle at Wegmans in Buffalo, NY.


Printing - Comprised of mostly 4/c litho, the graphic design on this display was well executed from the top down. The large celebrity spokesperson image flowed smoothly behind the product and into the foundational graphics located on the base. A particularly nice feature was the use of a metallic substrate that separated the two applicators creating a reflective, eye-catching element for shoppers. 



For 100 years, L'Oreal has been the gold standard for beauty products around the world. Headquartered in France, L'Oreal continues to prioritize their core value of diversity with dedicated teams, community, suppliers and recognition of Point of Purchase Marketing.