C.H.Hanson and Lowes Home Improvement Centers launch Precision Ball Level (TM) promotion.

Located by the tool section check-out, the chain is employing this 24pc self-shipper display to showcase C.H.Hanson's innovative Precision Ball Level (TM), a very innovative product which is a great asset to end-users in the construction trade. Not only can the tool level and plumb, it can measure angles in degrees or pitches and levels in two directions at the same time (view video)! The aviation style ball, which is the centerpiece of this promotion, replaces the traditional bubble vial enabling users to read measurements much easier.

Perched on an environmentally-friendly paper pallet, consumers are easily engaged by this bright and informative display. Consistent branding and bilingual messaging throughout enables shoppers to quickly become engaged and capture the unique attributes of the product.






The Design - Impactful self-shipper displays are few and far between these days, especially those that really harness the power of copy space as it relates to bilingual brand messaging. This display does all that and more.
Riser - detachable riser illustrates the aviation ball and product features. This display would have still been highly effective minus the riser but it does make for a nice touch. Product Tray - copy stripe at bottom of tray wraps around 3 sides and maintains consistent brand message. A great feature of the tray is the product descriptor panel positioned in front of the 24 levels. This panel allows consumers to better understand the uniqueness of these levels at the point of purchase. Base - excellent execution encompassing all of the key elements needed for success. The front panel shows progressive in-use imagery of the level and its functionality. The two side panels carry the brand logo, tool manufacturer and most importantly, trade images showing the level being used in the field.


Overview - The only visible downside was the slightly damaged insert that held the levels in an upright position. Given the fact that this product probably had a tendency to shift during transit, an alternative insert design may have held up better. Overall.......the implementation of engaging colors, impactful copy and trade imagery resulted in marketing dollars well spent on this merchandiser.....very nicely done!




Headquartered near Chicago, Illinois, the C.H Hanson Company has been family-owned and operated since 1866. Throughout their history, the company has been recognized for creating innovative products and merchandising solutions. With more than 140 years under their belt, C.H.Hanson has earned the trust of distributors and end-users of their unique products.