Target gets the Vibe with this eye-catching endcap which can be found in the housewares section of the store. The endcap neatly merchandises a variety of skus aimed at making life in the kitchen simpler. Topping off the promotion, a large sign invites consumers to the Kitchen Solutions Center with the "Smart Tools for Easy Prep at an Affordable Price Tagline."

In addition to well planogrammed product hanging from peg hooks, two corrugated displays containing a variety of featured Kitchen Solutions serve as the focal point . Additional bulkier products were merchandised on the lower shelf.  The brightly colored utensil and packaging graphics were consistently utilized on both displays creating an inviting and organized shopper experience.





The Design - A well planned endcap design enabled the featured utensils to be seperated with simple corrugate dividers creating the illusion of three individual trays on-shelf. Lime green diecut tray inserts added visual interest and kept the product neatly organized in an upright position.

Four color graphics were printed on all three sides of the trays to call out product  details and depict in-use imagery. Over-sized back panels served two purposes: filling up shelf space and creating extra copy area for branding.  Additonal in-use imagery and the Vibe logo were strategically positioned on the over-sized back roll-over, balancing out the graphics on the angled front lips and tray sides. A flood coated orange back filler, which tabbed into the back of the displays, pushed the trays forward to further consume shelf space and create continuity throughout. 

Overview - Simply well done! Great execution of color harmony, branding and product placement.